We built a clearer way to arrange insurance with SURI.CZ.

Making insurance easier to understand and arrange

SURI.CZ helps people find and arrange insurance across different areas, from cars and property to pets, life insurance, bikes and golf. For the new suri.cz, we worked on a marketing microsite that clearly explains the service, builds trust and guides users towards starting their insurance journey.

A key part of the project was the design of a complete online flow for vehicle insurance. The journey starts with collecting the essential information about the policyholder, while vehicle details can be retrieved automatically based on the licence plate number. This reduces manual input and helps users get to relevant offers faster.

From there, the flow turns complex insurance offers into a clear comparison experience. Instead of overwhelming users with endless options, SURI.CZ presents recommended offers in three price categories, making it easier to understand what each option covers and why it may be the right fit.

Once users choose an offer, they can continue with the final steps online or finish the process over the phone with SURI.CZ’s team. The result is a smoother, more transparent way to arrange insurance, with SURI.CZ’s separate mobile app for iOS and Android extending the experience after the contract is arranged.